How Often You Need to Blog and Publish Content
How to develop and maintain a schedule of the blog posts and fresh content ideas that are keyword optimized to improve company website ranking on search engines.
Blogs are a great way to communicate to customers and prospects while continually generating fresh content for companies. Thoughtfully planned blog posts can help a company’s website ranking and indexing on search engines, as well as a company’s PR buzz. However, many companies struggle with developing a good pipeline of blog posts and content ideas to keep a flow of valuable and relevant content going.
By planning with some careful keyword research and a strategic outline of the blog posts and content ideas, companies can stay ahead of the content generation curve with well-optimized blog posts.
Creating Blog Post Content Ideas for Companies
Ideas for blog posts can come from any area of a company. There should be variety in content with a good mix of informational, promotional, and entertaining blog posts. Blog posts should feel like a glimpse “behind the scenes” of a company and cover content not already found on a company website. The use of photos, quotes, and other impactful tidbits of information will help make the content unique and engaging.
Here are some potential ideas for creating blog posts for a company:
- Customer or client profiles
- Product benefit overviews
- Event previews or recaps
- Company partnerships
- Highlights of unique product or service applications
- In-depth overviews of press releases or company announcements
Good Subjects for Search Engine Optimization Articles
Ever wonder which SEO topics perform the best? These SEO tips explain the most profitable way to pick a subject for search engine optimization content.
When it comes to picking a topic to write about, there are a hundred different SEO techniques out there. Some write around keywords with the biggest search volume, while others stick to less popular keywords with less competition. Some use one-word keywords to cast a wider net, while others use very specific and lengthy keyword phrases.
Of all these strategies, which ones work and which ones don’t? Here is a rundown of everything SEO content writers need to know before choosing a topic.
Focus on SEO Competition
When researching keywords, remember that the keywords with the highest search volume aren’t necessarily the best ones to write on. High search volume also means stiff competition, which lessens the likelihood that any given article will be able to make it to the first page of search engine results.
Instead of focusing on search volume, choose SEO topics based on the level of competition. A keyword with 100,000 searches a month is great, but not if there are over a million results for the search. A keyword that only has 50 competing websites, however, is much more preferable – even if there are only several hundred searches per month.
Niche SEO Articles
Niche content appeals to a narrower group of Internet readers, but it might actually be found and read much more often due to fewer competing websites. In other words, don’t discount writing an article on raising homing pigeons or any other SEO topic because of a feared lack of interest.
Out of the billions of people asking questions on the Internet, thousands of people will likely be interested in even the most obscure topic. Check out the competition within a niche market. Anyplace with little competition is an excellent SEO topic area, provided that article titles are keyworded properly.
Include Alternate Keywords in a Subtitle
In addition to the SEO title, a subtitle should be used. Most SEO writing includes a subtitle as a general rule just to include more keywords, so make sure to take advantage of it when possible. Being a content editor at DoMyWriting
Being a content editor at DoMyWriting, I can say that the subtitle would ideally contain the second and third most relevant and popular keywords on the list, provided that they are keyword phrases not already used in the title.
For example, an article titled “4th of July Lesson Plans” should be subtitled with equally relevant yet distinctly different keywords in a title like “Classroom Activities for Independence Day.”
SEO Tips—Avoiding Toxic Titles
Two cardinal rules for search engine optimization titles are to use detailed keyword phrases in the title and to avoid clever titles. For example, “Carbohydrates: Friend or Foe?” Is a poor SEO title for two reasons:?
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One-word titles are a waste of space that could be used to provide readers with more information. A title like “Carbohydrates as Part of a Healthy Diet” includes extra keywords and gives readers a better idea of what to expect from the article.
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Clever titles and subtitles might be funny or thought-provoking, but they have little to do with the actual content of the article. No one searches for phrases like “friend or foe,” so using that in the subtitle is just wasting valuable SEO real estate. “The Importance of Carbs in Nutritious Eating” is a much better subtitle that provides alternate keywords and provides information about the content.
Freelance writers who are used to print magazines will have to get used to using a different set of rules when writing SEO. SEO page name titles should always be factual, descriptive, and keyword-rich.
Utilizing SEO Image Titles
Most search engine optimization articles include the opportunity to attach at least one photo, and sometimes as many as five or six. Attaching a photo adds color and visual interest to an article, plus it illustrates the content of the text.
Another major benefit of using images in SEO writing is that it provides extra keywording opportunities. Image captions can include additional keywords, especially those that are awkward or difficult to word naturally within the body of the article.
Search engine optimization writing is a difficult skill to master, but one of the most important and basic parts to master is writing good titles. There are many digital tools available on the internet for free you can use to improve your writing skills. SEO titles and subtitles must be properly keyworded with the most relevant phrases. Image captions should also be used to incorporate extra keywords.
SEO Writers are Expert Researchers
Nobody likes an SEO article that uses 400 words to say nothing. These content-free “fluff” articles hurt an SEO writer’s credibility and simply frustrate Internet readers. If a good SEO writer feels the need to select a completely foreign keyword for its high CPC (cost-per-click,) he or she will research the topic first to become an expert.
SEO Writers Recognize their Expertise
Another strategy, though, is for an SEO writer to simply cover new angles of a topic that they already know a lot about. Everyone can call themselves an expert in something. Virtually anything a writer does, from preparing taxes to raising a child with Asperger’s syndrome to planning a wedding, is a perfect article topic.
Writing search engine optimization content requires specific skills in choosing keyword topics that yield higher Internet traffic, elevated page ranking, and maximizing revenue.
Improving SEO with Blog Post Content Ideas
After a list of blog post content ideas is generated, a carefully planned list of keywords should be aligned to each post. It is helpful to keep targeted keywords in mind while writing each post to properly weave the keywords into the blog post.
Using targeted keywords is important to ensure blog posts have maximum impact on a website’s search engine page ranking. A company can improve SEO by having well-indexed blog posts for relevant keywords and ultimately get more website traffic.
Developing a Blog Post Idea Schedule
Putting target dates or deadlines on a blog post idea list will help companies maintain a schedule of blog posts. A blog post list will be much easier to tackle if a schedule is assigned.
Be realistic when developing a blog post idea schedule to stay on track with a good flow of content. Schedules are only good if they can be kept. Identify company resources for generating timely content for blog posts and determine a realistic number of blog posts per week or per month to publish. It is also a good idea to leave flexibility in the schedule for covering timely events or news in the blog posts.
A well-planned blog post schedule that is keyword optimized will help a company’s blog post and content ideas maintain a good flow of fresh content with improved website traffic.