Use Empty Space to Keep Your Logo Design Clean

Use Empty Space to Keep Your Logo Design Clean

Use Empty Space to Keep Your Logo Design Clean


Why are logos such a big deal?

Why do brands put so much thought into logo design? Because a logo is not just any random image! It’s the first thing a user notices about your brand. Logos create a deep symbolic association between memories and emotions, helping people remember and connect with a brand. They also go onto your social media, presentations, business cards, and every other marketing material.

Now you know why logos are important and why we need a good logo design. 

But what’s a good logo design?

A logo represents who you are, what you do, why you do it, and how. Hence, it needs to match your brand’s personality. All elements in a logo design, including style, color, image, and fonts, should together make a solid impression on your audience. Most importantly, your logo should be:

  • Clear and visible from a distance
  • Printable at any size
  • Effective without color too
  • Compatible with different media

Keeping Your Design Minimal

In simple words, minimalism defines the “less is more” approach. 

Earlier, brands created logos by fusing numerous design elements. Logos were filled with bold fonts, symbols, images, and bright colors. The background wasn’t left empty at all. 

Businesses believed that the only way to be noticed was intricate type treatments or detailed adornments. Even though it might not be entirely false, but this fancy approach became a problem very soon. Why? Because such fancy logos did not stay clear and comprehensible across different advertising channels and marketing mediums.

Gradually, designers realized that simple logos does not necessarily mean a plain or unfinished look. They started to avoid unnecessary elements in their designs. Simple shapes and monochromatic color palettes came into trend. Plus, simple logos translated well across multiple mediums and sizes.

This is how the concept of minimalism revolutionized logo designs.

What Is White Space? 

White space is the key element to infuse minimalism into your logo design. Let’s explore this vital design element in detail.

The name might suggest that we are talking about the white area in a logo design. But no, white space isn’t just always white. People also confuse this term with negative space, but they are different too.

White space is the area free from solid elements, like text and images, in a logo design. Simply put, it is the blank space available in the background of a design. It can be of any color, texture, and pattern.

Like other design elements, white space is also crucial in creating a powerful logo. If not given much thought, it can make your logo look cluttered and unappealing.

Types of White Space

Designers play with two kinds of white space:

  • Micro White Space: The space between minor design elements like text lines, letters, paragraphs, icons, and buttons.
  • Macro White Space: The space between major design elements like text columns and images.

Why do designers leave blank space in a logo design? Well, it’s definitely not because they don’t know what to put there. Read below to find out…

Why is White Space Important?

White space serves a lot of purposes. 

The major reason for using this space is to emphasize other elements and avoid a cluttered design. Read the points below to understand how it helps designers create impactful logos.

  • Increases readability
  • Makes your logo easy to scan
  • Creates a certain mood 
  • Conveys a sense of simplicity
  • Makes your logo scalable

How to Use White Space?

There are numerous ways you can manipulate white space to make your design more effective.

Leave Large Areas Free

A plain background automatically funnels the eye towards the actual design. Large areas of empty space at the back accentuates the text, colors, and fonts in the logo beautifully. Causing the design to pop out more clearly, it allows people to see and read your logo easily from a distance. 

  1. Say No to Borders

Borders serve no purpose in a logo design. Instead, they take up unnecessary space in the design, giving your logo a closed and restricted look. Remove the border to open up your design. In fact, eliminate all such elements that are of no significant value to your design.

  1. Use Background Image Correctly

If your logo consists of text overlaid on a background image, adjust it the right way. The background should have enough copy space for the text to be visible clearly. One way to create more white space for the text is to enlarge the background image. 

  1. Color Your Background

This tip is quite simple yet very effective if you plan on using an empty background. Instead of leaving the background completely white, just add a nice color to it. Adding a solid color to your background will make your logo look more appealing without compromising on the plain look you want.

  1. Position Letters Carefully

This is for text-intensive logos. You can expand and contract the space between letters to make the text look symmetrical and aligned. This way, your text-based logo will appear as a single, unified element. 

  1. Make Friends with Paddings

Padding is the space around and between each element in the design. Place all the elements in a way that they have enough space around them and do not look cluttered. Overlapping between elements cause confusion when translated across different sizes or mediums.

  1. Highlight One Important Element

Emphasizing one vital element of your design will give your logo a sophisticated look. Whether it is a particular word in the text, a symbol, or an image, make it stand out. You can keep other elements minimal to avoid a cluttered look and open up more white space.

Conclusion

Designing a logo is not as simple as it sounds. A memorable logo requires a proper thought process and planning. Brands are now going for logos with a minimal design. To achieve a minimalistic yet effective look, designers should definitely learn how to play with the white space in their designs. The blog above highlights a few useful tips and tricks to utilize white spacing correctly.

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